Skip to main content

International Day of Conscience: When Moral Outrage Misfires – A Case Study in Ethical Activism





Abstract

On this International Day of Conscience, we reflect on the delicate balance between righteous indignation and ethical responsibility. This article examines a 2025 incident in Nigeria where an activist’s public confrontation of a struggling mother and her 11‐year‐old daughter escalated into a humiliating episode. 

The case, which involved the exposure of the child’s face in violation of child protection guidelines, ultimately led to a public apology from the activist and compassionate intervention from well-meaning Nigerians including the famous chess player and philanthropist Tunde Onakoya, and the founder of Buchymix, who stepped in and offered to support the child’s education and the family's welfare, including accomodation. 

Through this analysis, we explore the complexities of activism that neglects empathy and the need for a conscientious approach in public discourse.

Introduction

Conscience guides us in differentiating right from wrong, yet its application in public actions can sometimes overshoot the mark. In our interconnected age, incidents that capture the public’s attention may be driven by a desire to correct perceived wrongs. However, when such interventions become public spectacles, they risk compromising dignity and privacy. The 2025 incident in Nigeria serves as a case in point: an activist’s attempt to curb what she saw as an act of child labor turned into a humiliating confrontation that not only exposed the minor’s identity—contravening established child protection laws—but also overlooked the socio-economic realities of a struggling family.

The Incident: A Misguided Intervention

In early April 2025, a viral video circulated on platforms like Instagram and Facebook showing an activist publicly confronting a mother for having her 11‐year‐old daughter accompany her to work at an estate as early as 4:30 am. 

According to the video, the activist’s approach was perceived to be severe, demeaning the mother and the child in a manner that many observers found dehumanizing. Notably, the activist did not obscure the child’s face—a clear violation of regulations designed to protect minors from public exposure.

Public outcry soon followed as netizens and child rights advocates criticized the activist’s methods. The absence of due consideration for the family’s circumstances and the blatant disregard for legal protocols concerning child privacy transformed a well-intentioned act into a public relations debacle. The incident raises critical questions:

When does activism cross the line from moral intervention to public humiliation? And how can conscience-driven actions be tempered with empathy?

A Shift in Perspective: Apology and Compassionate Support

After intense online debate and further investigation into the family’s situation, it emerged that the mother was doing her best to provide for her children under extremely challenging conditions. Realizing that her intervention had inadvertently deepened the family’s plight, the activist publicly apologized for her conduct. This acknowledgment, while necessary, did little to reverse the humiliation already inflicted.

In a heartening twist, famous chess player and philanthropist Tunde Onakoya stepped forward to offer support the child’s education. His intervention underscored an alternative model of activism—one that channels moral outrage into constructive and compassionate support rather than public shaming.

Onakoya’s decision to offer full educational assistance will not only help the child’s future but has also sparked a broader discussion about the role of empathy in public actions.

The founder of Buchymix has also offered to support the family's welfare, hence further intervening in the situation.

Conscience in Action: Balancing Moral Imperatives and Empathy

This incident is a potent reminder that conscience must operate within the boundaries of empathy, legality, and respect for human dignity. While the activist believed she was acting in the public interest by drawing attention to child labor, the execution of her actions neglected key ethical principles which we can learn from:

● Privacy and Protection: By failing to obscure the child’s face, the activist violated guidelines meant to protect minors—a stark reminder that even well-meaning actions can have legal and moral repercussions.

● Context and Compassion: A deeper look into the family’s struggle revealed that the mother’s decision was born out of necessity rather than neglect. Activism that does not consider underlying socio-economic challenges risks oversimplifying complex issues.

● Constructive Intervention: The supportive response of Tunde Onakoya, Founder of Buchymix and other well-meaning citizens of Nigeria highlights how moral concern can be redirected into positive action. Rather than humiliating those in need, sustainable solutions lie in providing tangible support and opportunities for upliftment.

Lessons for the International Day of Conscience

The International Day of Conscience is not merely about calling out wrongs—it is about fostering a culture of ethical responsibility that considers context, empathy, and constructive outcomes

This case study teaches us that:

1. Ethical Activism Must Respect Dignity: Public interventions should never compromise the privacy or dignity of individuals, particularly vulnerable minors.

2. Understanding Context Is Essential: Social issues like child labor are often symptomatic of larger systemic failures. Addressing these issues requires a nuanced approach that goes beyond public shaming.

3. Transforming Outrage into Support: True conscience in action involves converting moral indignation into practical support, as exemplified by Tunde Onakoya and Buchymix Founder's commitment to the child’s education.

4. Self-Reflection in Public Discourse: Activists and the broader society must reflect on whether actions taken in the name of moral righteousness might inadvertently cause more harm than good.


The Do No Harm principle should be considered and applied.


Conclusion

The 2025 incident in Nigeria is a complex case that underscores the need for a balanced approach to activism. While the initial act of confronting a perceived wrong may be driven by genuine concern, the execution must align with ethical and legal standards. The public apology and subsequent support for the child’s education illustrate a corrective path—one that emphasizes empathy over humiliation and constructive support over public shaming.

On this International Day of Conscience, let us embrace a model of activism that is both morally firm and compassionately gentle, ensuring that our efforts to uphold justice do not compromise the dignity of those we intend to help.

At Saving Hand Development Initiative (SHADE-IN) we are committed to value reorientation and mindset change campaign (#mcc).

What are your opinions on the case study, the different narratives expressed on social media and our perspectives in this article regarding the incidence? We would love to read your opinions.


References

● Instagram Reel: Original post 

● Additional Social Media Narratives: Reel - Perspective on the Activist's Action  | Reel Showing Buchymix Founder's Offer of Support Reel showing Tunde Onokoya's offer of Support

● Facebook Coverage of the Incident showing Apology of the Activist: Facebook Video


#InternationalDayofConscience

#SHADE-IN

#ValueReorientation

#MindsetChangeCampaign

#MCC

#Empathy

#ImpactfulActivism

#UnitedNations 


Written by 

Omiebi Eki-Allen 


Edited by 

Bliss Ojeruse 


For Saving Hand Development Initiative (SHADE-IN)


Comments

Popular posts from this blog

TO A FRUIT OF OUR LABOUR: RASHEED O. SANNI

Let us celebrate one of the fruits of our ministry in SHADE-IN, Rasheed Obaro Sanni. February 5, 2019 was his birthday. Rasheed (Right) being taught by one of our volunteers, Gloria Iboroama (L), 2010 He was in JSS 2 when we started work in Aba-Ebira, Ekiti State, being one of the pioneer beneficiaries of our extra mural classes. Today, he is a Civil Engineering 200 level student of University of Benin (UNIBEN), Edo State. Rasheed in school (UNIBEN) I enjoin all of us to pray specially for him on this his birthday, as well as reach out to him. Our most sincere prayer for him is that Christ be formed in him. This is the secret of greatness in life, because Christ in us is the hope of glory. My little children, of whom I travail in birth again until Christ be formed in you, Galatians 4:19 KJV To whom God would make known what is the riches of the glory of this mystery among the Gentiles; which is Christ in you, the hope of glory: Colossians 1:27 KJV Kee...

SHADE-IN at 15: Transforming Lives, Impacting Communities—One Step at a Time

A BIG ANNOUNCEMENT!  Hurray! We’re 15 Today!🕺💃 Happy Anniversary to Us at Saving Hand Development Initiative (SHADE-IN)! Today, we joyfully celebrate 15 years of transforming lives and impacting communities—one step at a time. To all our donors, partners, stakeholders, volunteers and staff (past and present), board members, management team, beneficiaries, and community supporters—THANK YOU! This milestone wouldn’t be possible without your love, support, and shared belief in the mission. Join us as we reflect, share stories, and spotlight our journey starting from today within the next couple of months this year using the hashtags below.  Let’s celebrate this legacy together! Saving Hand Development Initiative (SHADE-IN) gratefully celebrates F.I.F.T.E.E.N (15) years of: F – Faith and Faithfulness I – Initiative, Innovation, Inspiration and Impact F – Fortitude and Forging Resilience T – Tenacity and Transformation E – Excellent Executions E – Empowerment and Empathy N ...

Draft Communiqué Issued at the End of the 2nd National Conference by CSO Accountability and Transparency Initiative (CATI) held on 8th-9th November, 2023 as presented by Omotunde Clement

Reported by Bliss Ojeruse, Executive Director, Saving Hand Development Initiative (SHADE-IN) Introduction The communiqué was drafted by a 3-persons committee including Newton Otsemaye, British Council State Coordinator, Edo State, Temple and Omotunde Clement. Saving Hand Development Initiative (SHADE-IN) was represented at the Conference by Bliss Ojeruse, Executive Director, who participated virtually. Background   Against the backdrop of the resolution reached at the inaugural national conference held in September 2022, the steering committee on civil society regulatory environment was saddled with the task of working closely with development partners to institutionalise the national civil society conference as an annual event to sustain and track progress made in improving the civic society operational environment in Nigeria.  To drive this initiative that would facilitate continuous engagement within the regulators and civic actors, beyond donors' intervention, the CSO Acco...